Smashproof Brother.
Acclaimed South Auckland Hip-Hop stars Tyree, Young Sid and Deach burst on the scene in 2005 as Smashproof when they featured in the explosive Juse debut single Ride Til' I Die.
Smashproof have re-united after a hiatus while Tyree and Young Sid pushed their solo careers to put together their debut album, which is ready to drop in the next couple of days.
Their first single Brother, featuring New Zealand songstress Gin Wigmore has been at the top of the charts for 5 weeks, proving that Smashproof are the new Kings of NZ Hip Hop.
Smashproof have hit on a winning formula with Brother, a tale of the hardships of the hood in South Auckland. Gin Wigmore lends her quirky trade mark tone to the chorus giving an alternative slant to the song and greatly broadening the appeal of Brother beyond the Hip Hop market.
“The title of the song is a metaphor for South Auckland and all the bullsh*t that’s been happening in the area”, Young Sid reveals. “Our approach to a song like this is to open up the minds of those that live in a society below the average socio-economic standard, and to tell them that crime and violence is not your only option.”
The video features a scene based on 2008's controversial media story of a South Auckland youth who was stabbed to death by a disgruntled homeowner after catching the youth in the act of spraying graffiti on his fence. The video hasn’t suffered in anyway from its portrayal and has greatly benefited from the controversy, lending to the momentum that helped it reach number one.
Check out 'Brother' below
Watch out for the Debut album from Smashproof The Weekend dropping March the 23rd.
http://movingthecrowd.blogspot.com/2009/01/smashproof-announce-their-album-date.html
James Castady-Kristament is in the alternative rap group JCK. Check out their music video’s and songs from their “5 Year Anniversary” album below.
